Shop Small. Shop Local. Shop Charlotte.

Published on November 29, 2025

Business owner smiling at the camera with Shop Charlotte text to the left.

Charlotte is a city shaped by creativity, hard work and the entrepreneurial spirit of the people who call the Queen City home. From beloved family-run restaurants to bold new start-ups and longtime neighborhood shops, small businesses add life, culture and character.

To celebrate and strengthen this vital part of our community, the City is proud to launch Shop Charlotte, a campaign encouraging residents to support local businesses.

Why Shop Charlotte?

Every time someone chooses a Charlotte business, they're making an investment in our city’s future. Local dollars stay local, helping to create jobs and opportunities while building a stronger, more resilient economy.

Supporting small businesses supports the dreams behind them.

How You Can Participate

Being part of Shop Charlotte is easy:

  • Visit neighborhood shops and explore new corridors.
  • Share your favorite local businesses with friends and family.
  • Look for unique gifts, meals and services offered by Charlotte entrepreneurs.
  • Attend pop-up events and local markets.
  • Spread the word on social media using #ShopCharlotte.

Shop Charlotte is more than a campaign; it’s a commitment to our local economy, our neighbors and the businesses making Charlotte unique.

Check out our Shop Charlotte videos, which spotlight local businesses.

Do you own a small business? Learn how you can become city-certified

 

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