Fare Ambassadors Program

Fare is Fair. Pay Your Fare, Ride Together. CATS Fare Ambassadors with person holding bus pass.

 

Beginning the last week of October 2026, CATS customers will begin to see a team of 60 Fare Ambassadors, wearing blue shirts and yellow hats, starting on Blue Line vehicles and platforms.

This new program is designed to support customers as fare-payment options evolve through CATS Fare Modernization Program and contribute to a secure and welcoming transit environment.

Fare Ambassadors will check for valid fares while providing customer service, including wayfinding and guidance on fare payment, transfers, fare capping and the CATS-Pass app.

The program will expand in phases to buses and the Gold Line. Rollout timelines will be announced.

What customers can expect:

  • Fare Ambassadors will wear identifiable uniforms and may request proof of valid fare on platforms and light rail vehicles.

  • Ambassadors can answer fare questions and help customers understand available and emerging payment options.

  • Customers can also ask Ambassadors for wayfinding and general assistance while using the system.

  • Customers are expected to have a valid fare when riding CATS. Ambassadors will explain fare requirements and next steps during an interaction.

Fare Ambassador helping out a customer.

Frequently Asked Questions

When will the Fare Ambassador Program begin?

The program will launch in October 2026.

Where will Fare Ambassadors be located?

Beginning in October, Fare Ambassadors will be on light rail vehicles and platforms.

The program is expected to expand in phases to buses and the Gold Line, with timing to be announced.

How will I recognize a Fare Ambassador?

Fare Ambassadors will wear blue shirts and yellow hats so customers can easily identify them.

What will Fare Ambassadors do?

Fare Ambassadors will:

  • Check for valid fares on light rail platforms and vehicles.
  • Answer questions about fare payment.
  • Help customers understand transfers and fare capping.
  • Provide guidance on the CATS-Pass app.
  • Provide wayfinding and general assistance.
  • Explain fare requirements and next steps during an interaction.

Will Fare Ambassadors check my fare?

Yes. Fare Ambassadors may request proof of a valid fare on light rail platforms and vehicles.

Customers are expected to have a valid fare when riding CATS and while within the fare zone.

What happens if a Fare Ambassador asks to see my fare?

If asked, customers should provide proof of a valid fare. Fare Ambassadors will explain fare requirements and any next steps during the interaction.

Can Fare Ambassadors help me with my fare?

Yes. Fare Ambassadors can answer questions and help customers understand available and emerging fare-payment options, including transfers, fare capping and the CATS-Pass app.

Can I ask a Fare Ambassador for directions?

Yes. Fare Ambassadors can provide wayfinding assistance and answer general questions to help customers navigate the CATS system.

Will Fare Ambassadors be on buses?

Not initially. The program will begin on light rail vehicles and platforms in October 2026.

CATS expects to expand the program in phases to buses and the Gold Line.

Timing for those expansions will be announced.

Why is CATS launching the Fare Ambassador Program?

The program is designed to help customers navigate fare-payment options as they evolve while providing a visible, customer-focused presence throughout the system.

Fare Ambassadors will help customers understand fare requirements, payment options and other aspects of using CATS.

Do customers still need a valid fare to ride CATS?

Yes. Customers are expected to have a valid fare when riding CATS and when in fare zones.

Fare Ambassadors will help customers understand fare requirements and provide information about available payment options.

Who can I contact if I have additional questions?

Customers can ask a Fare Ambassador for assistance when using the system or contact CATS Customer Service by calling 704-336-7433 or emailing telltransit@charlottenc.gov for additional information.

What is the Fare Ambassador Program?

The CATS Fare Ambassador Program is designed to make fare interactions cleaner and help customers navigate the transit system as fare-payment options evolve.

Fare Ambassadors will provide customer service and assistance while also checking for valid fares. The program is intended to support a convenient, secure and welcoming experience for everyone riding CATS.