Molson Coors’ Free Rides returns for New Year’s Eve
Published on December 10, 2025
CHARLOTTE, N.C. – Dec. 10, 2025 – As revelers prepare to ring in 2026, Molson Coors Beverage Company is teaming up with Charlotte Area Transit System (CATS) to offer complimentary rides on New Year’s Eve through Molson Coors’ long-time Free Rides program.
From 5 a.m. on Wednesday, Dec. 31 to 2 a.m. on Thursday, Jan. 1, Molson Coors will help Charlotte residents and visitors celebrate responsibly by offering complimentary rides on CATS across the bus, light rail and streetcar.
“At Molson Coors, we’re all about celebrating life’s moments, and celebrating them responsibly. This year carries extra significance as Miller Lite celebrates its 50th anniversary, a milestone that reminds us how long our brands have been part of the special moments that bring people together,” said Alison Hanrahan, community affairs manager, Molson Coors. “CATS is an integral part of how Charlotte stays connected, and we’re proud to partner with them once again to help people get home safely this New Year’s Eve.”
Now in its 37th year, the Free Rides program brings Molson Coors’ mission of alcohol responsibility and community connection to life by partnering with local transit agencies nationwide. Since launching in 1988, the initiative is approaching 10 million free rides provided across the country, including more than 440,000 rides in 2024. Not only was 2024 the program’s highest ridership year yet, but total ridership has increased 24% since 2023.
“Through our continued partnership with Miller Lite, CATS is ensuring everyone can ring in the New Year with complimentary rides on transit,” said Elizabeth Presutti, CATS Chief Administrative Officer. “Whether you’re heading to a celebration uptown or catching a ride home, we’re committed to getting you to and from your destinations with ease.”
Through partnerships with local public transit, Molson Coors is also offering fare-free rides on New Year’s Eve for celebrators in Chicago, Dallas, Denver, Milwaukee, Phoenix and Washington, D.C. In Charlotte, the Free Rides program is presented by Miller Lite.
The New Year’s Eve Free Rides program closes out another year of Molson Coors’ Free Rides initiative. Throughout 2025, the company sponsored Free Rides in cities across the U.S. for major celebrations such as St. Patrick’s Day and professional sporting events, with plans to continue into 2026.
Those planning to ring in 2026 with New Year’s Eve festivities are encouraged to plan ahead for a free ride to or from their celebrations. Charlotteans can view routes and map out their free ride on CATS, courtesy of Miller Lite by visiting the trip planner through clicking on this link: Trip Planner
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy.
As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, click the following link: About Molson Coors